A famous marketing quote goes, “Business has only two functions – marketing and innovation.” And why not! Customers buy the experience, not the product – a claim to which most marketers will vouch. Marketing is about creating a steady flow of knowledge, empathy, and value to the target audience. When it comes to marketing in the crypto space, it is an innovation that is disrupting all possible sectors from finance to healthcare, logistics and many more. But when it comes to marketing, most crypto projects go along industry standards or should we say the minimum – A Twitter account, a working website and a whitepaper. As a result, worthy projects and legitimate tokens are drowned in an increasing number of thousands of crypto coins. Currently, strategies such as verbal promotion, community building, social media marketing, content marketing, Google SEO marketing, awareness campaigns, blockchain-focused events, airdrops, and many more are finding their way int...